The SheTrades Initiative, an initiative of the International Trade Centre,
The SheTrades Initiative, an initiative of the International
Trade Centre, is dedicated to empowering women
entrepreneurs by connecting them to global market
opportunities through access to knowledge, networks,
and resources.
Client:
She Trade
Scope:
Editorial Design, Report Layout, Data Visualization
Link:
Click here to view project
The Challenge
SheTrades required a suite of publications that could effectively communicate complex, research-driven content to a broad audience, including policymakers, trade institutions, and development practitioners. The key challenge was to simplify dense policy and technical information while maintaining clarity, consistency, and authority across multiple reports.
The Approach
De Consilium developed a unified design system applied across four publications: Making Trade Promotion Services Work for Women Entrepreneurs, the Resource Pack, the Practical Guide, and Gender Mainstreaming in ITC Projects.
We focused on:
■ Establishing a clear visual hierarchy to guide
readers through layered information
■ Designing modular layouts for flexibility and
consistency
■ Integrating data visualizations, callouts, and
iconography to enhance comprehension
■ Creating a cohesive visual language aligned with
SheTrades’ brand identity
The Outcome:
The final publications transformed complex insights into accessible, user-friendly documents that support decision-making and program implementation. By improving readability and engagement, the reports not only communicate knowledge effectively but also enable stakeholders to translate insights into real-world impact, advancing SheTrades’ mission to foster inclusive trade for women worldwide
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