De Consilium is derived from the Latin word for deliberation, counsel, and thoughtful decision-making.
It reflects our belief that good communication is never rushed, it is considered, intentional, and rooted in understanding.
About
De Consilium
De Consilium is a strategic visual communication firm working with development and impact-driven organisations to translate complex ideas into clear, meaningful narratives.
We partner with institutions operating in complex social, economic, and policy environments, where communication must do more than inform. It must connect, persuade, and build trust.
The Problem we are Solving
Too much development work is lost in translation.
Critical programmes fail to reach the people they are meant to serve.
Communities disengage because messages feel distant, technical, or extractive.
Decision-makers overlook important insights because information is unclear, poorly structured, or visually overwhelming.
Bad visual communication does real harm. When design lacks clarity, context, or care, it:
Creates misunderstanding and exclusion
Weakens trust between institutions and communities
Reduces participation and programme uptake Turns human lives into data points rather than lived experiences
The result is a widening gap between intent and impact, where well-funded, well-meaning initiatives struggle to achieve meaningful change. This is the gap we exist to close.
Why we Exist
We believe communication is infrastructure, not decoration.
When visual communication is clear, ethical, and grounded in context, it strengthens development initiatives, supports accountability, and restores dignity to the stories being told.
Our work helps ideas move, from documents to understanding, from awareness to action.
Why we Exist
We work at the intersection of design, storytelling, and development, guided by a few core principles:
Clarity without oversimplification
Dignity over spectacle
Context before assumptions
Strategy before aesthetics
Every project is research-led, collaborative, and grounded in empathy.
Trusted by organizations shaping a better world
We collaborate with international development organisations, UN and multilateral agencies, policy and research bodies, companies and social impact initiatives, often across gender equity, livelihoods, governance, climate, and social inclusion.
Our Values
Clarity
We believe clarity is a responsibility. Good design should reduce confusion, not add to it.
Dignity
People are not case studies or visuals for extraction. We tell stories that respect agency and lived experience.
Purpose
Design is not decoration. Every decision must serve understanding, impact, and long-term value.
Integrity
We work honestly, thoughtfully, and with care, balancing accuracy, ethics, and effectiveness in every project.
Context
Every message exists within a social, cultural, and political environment. We design with deep awareness of where and how communication will be received.
We help people-centred Organisations Amplify
When we think of what drives the success of development initiatives in Africa, the obvious answers often come first: funding, policy, infrastructure, and political will. However, one critical piece that is frequently overlooked is visual design.
Across the continent, billions of dollars are spent on projects that aim to tackle poverty, education, health, and climate change…
De Consilium is a strategic visual communication firm working with development and impact-driven organisations to translate complex ideas into clear, meaningful narratives.